Biotext

We’ve all heard the phrase ‘a picture paints a thousand words’. Colourful images are great for grabbing attention. But you need words and numbers to communicate precise information. By combining these elements, infographics can give us the best of both worlds, and engage audiences more effectively than text alone. The power of infographics was shown […]

When setting out to create content – a report, a webpage, a brochure – it’s common to think first about your own aims and processes. How should I write this? What information do I want people to know? What do I need to include? But a key thing to remember is that effective content development […]

Using data is a powerful communication method. When interpreted and communicated correctly, data can quickly send a compelling message to your audience. Decision-making audiences – such as ministers, delegates and boards – are often time-poor, may not be familiar with the finer details and complexities, and depend on simple, concise information to guide their decisions. […]

Making content is often approached in terms of individual projects. You need to produce a webpage, brochure or report, so you focus on the steps and resources you need to complete and publish that particular piece of content. But making great content – that is clear and engaging, and meets both business and user needs […]

Content is everything that goes on a website or page: the words, the headings and structure, the photos and diagrams, the graphs and infographics. But if the content is dense, muddled or confusing, users may get the wrong message or give up. They might spend time reading the information again, go to other information sources, […]

More than ever, policy development and decision making are built on data. When communicating data, we must begin by understanding the value and limitations of the data. These steps come before we can even begin to communicate the meaning of the data through words and images. In short, we cannot communicate data unless we understand […]

The most effective communication happens when the audience wants to hear what you want to say. How do you meet (or create) that desire? When setting out to write content – whether it’s a webpage, report, brochure or fact sheet – your first thoughts are probably ‘What do we want to tell the audience?’ or […]

‘Readability’ just means how easy a piece of text is to read and understand. Content developers are sometimes asked to write for a certain ‘readability level’, as determined by readability checkers. The readability level is usually provided as the level of schooling required to read the text – for example, ‘grade 9 readability’. The Australian Government’s […]

Good content – a logical structure, plain language and effective visuals – helps people to understand information. What might be surprising is that good content can also affect your bottom line.  Content is everything that goes on a website or page: the words, the headings and structure, the photos and diagrams, the graphs and infographics. […]