Were we nudged or budged?

Behavioural Economics ‘nudges’ are relatively new and scientific as well as very old and common sense. If you’re a parent, you’re probably an expert. Helena Cain takes a look at how our governments are using these nudges and asks if, during the pandemic, we’ve been subtly nudged or a bit roughly budged.

A ‘nudge’ is described as anything in the environment that deliberately influences decisions or behaviour. They have their origins in psychology and economics and were made popular by Richard Thaler (Nobel prize winner in Economic Sciences) in the 80s through his book called…..