It was a day to discover, learn about and master the art of meaningful communication strategies.
Great communication won’t make a poor policy good, but poor communication can guarantee that policy doesn’t deliver. Add to that, the third decade of the 21st century is bringing a perfect storm of issues that will make it harder than ever to get people’s attention and affect the behaviour change needed to get the desired outcomes.
The Mandarin in partnership with WPP Government and Public Sector Practice presented a conference that included the latest research findings about what Australians are thinking but not necessarily disclosing.
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