The art of negotiation 202: turning a stubborn ‘no’ into a ‘yes’

By Victoria Draudins

October 12, 2020

Adobe

If you’ve done all the right things and you’re still facing a resistant ‘no’, here are further techniques from Victoria Draudins that you can use to turn this ‘no’ into a ‘yes’.

As I wrote about in Top tips for becoming a better negotiator, there are lots of techniques you can use to negotiate a successful outcome. This included finding the ‘win-win’ scenario as opposed to a ‘win-lose’ scenario, and developing a better understanding of your counterpart so you can frame your proposal in terms of their interests and therefore increasing their chances of saying yes.

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