Tips by Text is a project that will target British parents of four and five-year-olds with three texts per week to improve literacy, arithmetic, and social-emotional skills at home. Amar Diwaker explains the behavioural science public policy initiative.
“Counting is one of the first maths skills that children learn. As you put the dishes away, count the plates 1-by-1 with your child. Try again with the spoons”.
This is an example of a text message delivered by the Tips by Text project, which will target British parents of four and five-year-olds with three texts per week to improve literacy, arithmetic, and social-emotional skills at home.
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